Market Segmentation Essays

Market Segmentation Essays Market Segmentation Paper Market Segmentation Paper Executive Health Club is a health club which caters to a very important need of each human†¦ Health. Executive Health Club caters to the health concious people who want outstanding health maintaining/enhancing facilities so that they can play a pivotal role in improving/enhancing and energizing their lifestyles and the lifestyles around them. Executive Health Club shall offer an array of health related facilities including yoga, Mediation and Exercise. The goals of our company are to be profitable and build  a product line through name recognition. It is the  immediate goal to launch an additional product line into the beauty market, while the long-term goal is to go public with several health club facilities and an active product line. The initial market for Executive Health Club is Seattle, Washington. With its growing population of moderate to high income professionals, Seattle provides an ideal market. It is also one of the fastest growing areas in the country, with  a continually expanding  consumer base. Another advantage to the Seattle market is the high level of travel to the area, especially among professionals. This also increases our possible consumer base. Executive Health Club aims  to provide health and spa services to those seeking physical and mental well being. Women between the ages of 18 and 70 are the vast market, with an emphasis on professional women in their mid twenties through their mid fifties. Also, women battling or recovering from a serious injury or illness are another specific target market. For men, professionals concerned about their appearance are our main market. They are often in their late twenties through their mid forties.  We target anyone who is searching for a natural method to heal body and soul, regardless of age or income. Market Segmentation Our market segmentation is specific to two target groups. Our first target market is the corporate workers of Seattle. We have chosen these people, ranging from early  twenties to mid  forties, because they are in  stressful jobs and could use  relaxation and exercise. They also have the financial opportunity to regularly treat themselves to a facial or massage. Often in the working world it is necessary to look healthy and fit, therefore, we offer  exercise facilities to keep people fit and happy. The second group we target is people either recovering from an injury or people who have a condition which needs special attention. We wanted to create a safe environment where people feel comfortable and get the attention they need with out feeling ostracized or sick. We offer special classes, massage, and homeopathic opportunities for people with specific needs. The chart and table below outline the target markets we have chosen; however, for simplicitys sake, we break our market into two segments: Women and Other. We firmly believe that women would take advantage of our services more often than men would. ;